Copywriting

Health writing has to be clear, evidence based and well structured. But it also needs to speak with warmth, understanding and humanity. We pull together hard skills (writing copy that is technically and factually correct) with soft skills (using understanding and compassion to write materials that are truly person centred). The result? Materials that go beyond simply providing information, to make a positive difference to people’s lives.

Culture and leadership programme, phase 2

​Working closely with the management team, developing, writing and reworking copy for this resource from NHS Improvement, designed to help NHS providers develop cultures that enable and sustain continuously improving safe, high quality and compassionate care.

What makes us healthy?

​Writing one of the Health Foundation’s quick guides series, this one introducing the social determinants of health. Working closely with the programme lead on concept and structure, interviewing public health experts and writing copy.

Impact report

​Developing the concept and copy for an impact report for the Point of Care Foundation’s Sweeney quality improvement programme, working closely with designers to present at-a-glance outcomes and staff stories.

Using patient experience for improvement

​Writing and repurposing copy and filming health staff experiences for a guide supporting clinical, patient experience and quality teams to draw on patient experience data to improve quality in healthcare. 

My child has a brain or spinal tumour

​​A guide for parents of children diagnosed with brain or spinal cancer published by the Child Cancer and Leukemia Group (CCLG), drawing on in depth interviews with parents (quoted throughout) about their experiences and what they wish they’d known at the time. 

Highly commended, BMA Medical Awards 2017

The judges said:

"This is a difficult subject to condense into a booklet of use to a wide audience, but the authors have done this very well… I particularly liked the emphasis on quality of life issues for the parents as well as the child patient.

Quotes from parents and images of child patients are a running theme throughout this publication and I believe will be as much help to the parents as the medical information listed... they give hope and explain the personal perspective on a situation that would be every parent’s nightmare."

A Mile in My Shoes - Health and social care

​Writing blurbs and selecting audio teasers for audio telling the stories people in healthcare, from nurses to policymakers and parent carers to porters

Tackling patient and staff wellbeing in A&E

​A series of case studies for the Point of Care Foundation exploring the outcomes and challenges of running a co-design project with patients, to improve services

Guys and St Thomas’s Cancer website

​Developing new messages about cancer services at Guys and St Thomas', drawing on indepth interviews with the senior management team

Person centred care made simple

​Writing this short guide, drawing on interviews with leading thinkers in the field spanning philosophy, health policy and quality improvement. One reader described it as 'a fabulous resource; concise, accessible, balanced and realistic. Mandatory reading for all who plan, fund and provide health and social care’.

The Experience Based Co-Design toolkit

​​Developing and writing an online toolkit for The King’s Fund showcasing a new method of health quality improvement

Having a Premature Baby

​​Writing and researching a patient information book for Tommy's, drawing on service-user interviews. Awarded runner-up for the BMA Patient Information Resource of the Year Award 2012.

Five things you should know about dementia

​​Interviewing people with dementia to develop copy for the Alzheimer’s Society Dementia Awareness Week